Steven Lee Anderson
Building and scaling brands at the intersection of product, marketing, and growth.
Proven Track Record
I’ve launched brands from $0 to $1M and scaled brands to $100m+
Award Winning
W3 Gold Gold Winner for Website Design. Less than 10% of all entries are selected as Gold Winners
AI Enabled
I use AI to prototype, write, analyze, and build compressing timelines without increasing costs.
I help brands turn insights into action, building strategies, optimizing digital experiences, and driving acquisition, retention, and revenue. 13+ years scaling DTC, CPG, and SaaS brands. Strategy when you need it, execution when you don’t have the bandwidth.
Brands I’ve worked with:
What others have to say:
Steve brought a deep passion for building effective, streamlined processes that helped our team operate with greater clarity and efficiency. He consistently demonstrated a strong ability to think outside the box, offering creative solutions to complex business challenges. His strategic mindset and collaborative spirit made him a trusted partner across departments.
Steven demonstrated exceptional marketing leadership for our e-commerce business which led to strong insights and significant growth. His practice of cross functional collaboration strengthened the project management process, and his active participation contributed to new solutions and removed barriers to growth.
One of my favorite things about Steve: his bias to action. Wonder if something will work? Steve has already implemented it so we can find out. I’ve met few people with the speed and agility he brings to any team.
Steven’s strong communication skills enabled him to effectively engage with executives and stakeholders. He played a pivotal role in leading the effort to develop a flexible and reusable e-commerce platform using Shopify. This initiative empowered our company to swiftly adapt and pivot in response to market demands.
Working with Steve is a breath of fresh air. To whatever company is lucky enough to witness his work firsthand, he’ll bring thoughtful collaboration and a sky’s-the-limit mentality. He knows how to rally his colleagues and get the best from them. He’s been a great mentor for me in our time working together, showing me the e-comm ropes and demonstrating a dedication to a well-developed customer funnel. I’m very grateful to him for upleveling my growth marketing know-how!
Steve has passion for bringing the A game in everything he pursues. I’ve witnessed a wide gamut of ideas and solutions come from Steve over these past years. Around the clock thinking and commitment. He’s wholesome, empathetic and definitely one I’d want on my team for the long haul.
Skills & Services:
Ecommerce Strategy & Roadmaps
Conversion Rate Optimization (CRO)
Subscription Growth & Retention
Digital Experience Design
Lifecycle & Email Marketing
Go‑to‑Market Launches
Get in Touch with Steven Lee Anderson
Projects:
End-to-end delivery on defined scopes, whether that’s a full website build, CRO sprint, or GTM launch with clear milestones and outcomes.
Consulting:
On-demand strategic support or execution perfect for fast-moving teams that need expert input without long-term commitment.
Fractional Work:
Part-time, embedded with your team to drive results across strategy, execution, and cross-functional collaboration.
Ecommerce Strategy | Shopify Development | CRO (Conversion Rate Optimization) | Lifecycle Marketing | Email Marketing (Klaviyo, Mailchimp, etc.) | Paid Media Strategy | Landing Page Design & Testing | A/B Testing & Experimentation | Subscription Optimization (Recharge, Ordergroove, Rebuy) | Retention Strategy | Digital Merchandising | Product Launch Planning | Site Merchandising | PDP Optimization | Customer Journey Mapping | Post-Purchase Flows | Analytics & Funnel Analysis (GA4, Shopify, etc.) | SEO Strategy & Implementation | Marketing Ops & Tooling | DTC Go-To-Market Strategy | Brand Messaging & Positioning | Agency & Vendor Management | Fractional Ecommerce Leadership | Content Strategy & Planning | Creative Brief Writing | Tech Stack Advising | Project Management (Asana, Notion, JIRA) | P&L Ownership | Growth Forecasting & Modeling | Affiliate & Influencer Program Design | Custom Cancel-Flow Development | Site Speed Optimization | Checkout Flow Improvements | Headless Commerce Consulting | B2B2C Ecommerce Enablement | Landing Page Builder Setup (Shogun, Replo, Gem Pages) | UX/UI Audits | Performance Marketing Coordination | Funnel Dropoff Diagnosis | Customer Feedback Loop Development | Heatmap & Session Replay Analysis | Shopify App Stack Audits | Product Bundling Strategy | Tech SEO Audits | Data Dashboarding & Reporting